Francisco was born in Bogotá, Colombia and operates a WSI Internet consulting franchise in Panama, where he has been living for the past 8 years. He has a bachelor’s degree in marketing and advertising administration. Francisco has worked with large advertising agencies in Latin America and handled clients in various regions. Francisco became a certified Internet Consultant in March 2004.

His company provides not just a website, but a complete Internet solution along with online marketing strategies that include creative work like promotions, ad banners, email marketing, campaigns and outsourcing. Francisco’s background and expertise in the advertising field is of special benefit to his clients and workshop attendees as he educates them on integrated marketing and helps leverage branding opportunities across multiple platforms. As a business owner himself, he focuses his workshop training on high-efficiency online marketing campaigns, online viral marketing, Internet advertising and campaign monitoring and measurement methodologies. He regularly conducts WSI workshops in Panama, Colombia, Peru, Dominican Republic and other Latin American countries.