Neal Lappe joined WSI in 2004 after a long career in large corporations, most recently as an executive at Circuit City Stores, Inc. Here he spent 18 years and rose from a Director in the Human Resources area to an Officer of the company and VP of Product Services. His background includes retail management, human resources, sales and marketing, logistics and operations management.
Since joining WSI, Neal has created a small company, currently with 9 employees. His franchise has worked with more than 200 unique clients, and also provides project management and development services to several WSI Consultants and their clients.
As a frequent speaker and presenter at WSI global conferences, Neal recently won the “Most Innovative Presenter” award at the 2006 Annual Excellence and Innovation Conference in Las Vegas. Neal has built his business on the principles of superior customer service, creating compelling competitive advantages and leveraging the WSI network for the benefit of his clients. As a WSI trainer, Mentor, Area Rep and and an International Advisory Council member, Neal is very involved in the growth and development of the WSI business model.
Neal has achieved success in his WSI business by educating his clients about internet marketing opportunities, developing a trusting relationship and gaining significant recurring revenues through aggressive client acquisition. His workshops focus on being open about internet tools and resources, educating clients on the five major elements of internet marketing, and how each plays a role in overall success on the internet.